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Tern Filter Bottle.
2021
Designing and visualizing production assets for the latest Tern product
Overview
Tern approached me to continue the development of an initiative which I had proposed during my Product Development Co-Op in 2019.
Tern was seeking to design and produce a new water bottle to showcase its filtration technology. Working closely with engineering, we designed and visualized the filter housing, the bottle branding, and packaging experiences for both the water bottle and extra filters.
Project Details
Project Skills: Product Concept Ideation (2D/3D), Product Visualization, Product Content Strategy, Packaging Design, Asset Delivery
Timeline: 2.5 Months
Bottle Design
Through collaboration with leadership we landed on design featuring both the icon and word mark, as well as a pattern with pill shapes matching the design of the filter housing.
Refined designs were visualized to define scale and asset placement.
Filter Housing
Tern opted to use a 3rd party bottle branded with Terns identity. A filter casing was designed which integrated well with the selected bottle and cap. Renders and image assets were produced for use in marketing and additional promotional material.
Packaging Design
Along with the Product Design and visualization I worked closely with Tern's team to strategize marketing content and language, and design packaging experiences for both the bottle as well as additional filters Tern sells through their online store.
