Skylyne Music Group.
2020
Rebranding an artist first management company serving as a platform for full service music development ranging from music production to marketing plans.
Overview
The goal of Skylyne is to place artists at the forefront of their company. Understanding this "Artist First" mentality drove my ideation to maintain an unobtrusive and behind the scenes brand for the company which would allow for artistic freedom, while still highlighting Skylyne and the services that they offer
Project Details
Project Skills: Visual Design, Brand Identity, Brand Guidelines, Iconography, Logo Ideation
Duration: 6 Weeks
The Icon
In my ideation, I focused heavily on trying to capture the essence of the old brand, while also allowing for more diversity in use. Replacing the skyline in the logo with a simplified icon allowed for more diversity and easier brand recognition on both print and digital mediums.
Distilling the skyline down to 3 buildings significantly reduced the space needed. It gives the logo more opportunity for independence from the rest of the brand, and can now serve as a point of interaction to the greater Skylyne brand on social media and other digital mediums.
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Visual Identity
Social Media templates were designed to create a cohesive visual language for all of the
artists that Skylyne works with. This helped to create an identity for the company, while still
giving each artist the freedom to establish their own aesthetics and individual identities
The artists under the Skylyne Music Group umbrella will have consistent color palettes across
the feed for easy recognition when scrolling.
